New advanced biofuels commercial on YouTube

ABFA has a new commercial out, and it's good.
By Ron Kotrba | July 21, 2011

Following its annual summer board meeting featuring a lineup of congressional and administration leaders and senior staff, the Advanced Biofuels Association launched the first in a series of online advertisements promoting the successful uses of advanced biofuels across the United States.

Featured on the ABFA YouTube Channel,, the first ad, Building Better Fuels Today and Tomorrow, dramatically opens with the statement, “There are those who speculate America’s day has passed…”

The commercial, produced by Tom Alexander of Alexander Strategic Communications LLC, is well done and shows how ubiquitous advanced biofuels will be in America’s near-term future. “On these streets … In the air … On the water … That is where advanced biofuels are being put to the test. Today.”

ABFA President Michael McAdams said of the launch, “As Washington confronts our nation’s energy and economic challenges, we must demonstrate that advanced biofuels are real and successfully being put to the test today, all across the country. Advanced biofuels are today’s reality, not scientific hyperbole.”

McAdams added, “This is an important opportunity for us to provide real world examples of advanced biofuels delivering ready to use fuels for cars on the road today as well as commercial airliners and our national defense structure. No waiting for the day when costly changes are made on car assembly lines or gas stations.”

The commercial ends with a series of logos of ABFA members.

In other ABFA news, the association just yesterday sent the following letter to U.S. Senator Jeff Bingaman, D-N.M., Chairman Energy and Natural Resources Committee, and U.S. Senator Lisa Murkowski, R-Alaska, Ranking Member, opposing any efforts to repeal Section 526 of the Energy Independence and Security Act of 2007, which prohibits federal agencies from contracting for fuels that pollute more than conventional petroleum.

Dear Chairman Bingaman and Ranking Member Murkowski:

The Advanced Biofuels Association opposes any efforts to repeal Section 526 of the Energy Independence and Security Act of 2007, which prohibits Federal Agencies from contracting for fuels that pollute more than conventional petroleum.

Repealing Section 526 will be detrimental to stated national security goals to decrease America's reliance on foreign oil and lower carbon emissions. Recently the Department of Defense indicated its opposition to the repeal of this provision, stating that it is capable of meeting its fuel demands under current law, and that Section 526 is essential in spurring the development of renewable and domestically produced drop-in fuels. We agree with their assertion.

Our member companies are working hard to commercialize a wide array of advanced and cellulosic biofuel technologies to accomplish these goals, and any repeal would send a negative signal to industry, which could result in adverse impacts to U.S. job creation, economic development, and competitiveness.

Therefore, we urge the Committee and its members not to undermine Section 526 by repealing or amending this provision.

Thank you for your consideration of this request. We stand ready to answer any questions you may have on this important issue.

Best Regards,

Michael J. McAdams
President, Advanced Biofuels Association



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