UPM joins below50 coalition to scale up sustainable fuels

By UPM Biofuels | November 17, 2016

UPM Biofuels has joined the below50 coalition to promote the most sustainable fuels that can achieve significant carbon reductions—and scale up their development and use.

Any company that produces, uses or invests in fuels that are at least 50 percent less carbon intensive than conventional fossil fuels can join below50. Companies must publicly commit to the campaign, show evidence that supports their claim, and disclose their progress towards achieving this goal.

"Below50 sends out an important message on the need to scale up the global market for sustainable biofuels. Advanced biofuels provide a fast track to decarbonising transport. UPM has been producing its wood-based renewable drop-in diesel for almost two years now. Market reaction to our innovative UPM BioVerno—which provides up to 80 percent GHG reduction—has been very positive. We believe consumers will increasingly appreciate the environmental and social benefits of truly advanced biofuels," says Sari Mannonen, vice president of UPM Biofuels.

Below50 is one of the newest initiatives in sustainable fuels, and it brings together forward-thinking businesses with the World Business Council for Sustainable Development, Roundtable for Sustainable Biomaterials and Sustainable Energy for All. The initiative was launched in June 2016.

"Our industry needs global collaboration platforms and the message conveyed by below50 fits UPM Biofuel's strategy very well," Mannonen concludes.