NatureWorks and Natur-Tec begin sales of Ingeo in India

By NatureWorks | December 11, 2014

NatureWorks and Northern Technologies International Corp. have announced they are collaborating on marketing and sales of Ingeo in India and surrounding countries, including Bangladesh, Pakistan, and Sri Lanka. This is the first major sales initiative on the Indian subcontinent for Ingeo, a naturally advanced bioplastic with a host of commercial uses including rigid and flexible packaging, food serviceware, personal care products, textiles, in-home durable products, appliances and electronics, and the latest innovations in 3D printing.

Natur-Tec India Pvt. Ltd., a subsidiary of Northern Technologies International, is leading the marketing and sales effort in India and the subcontinent. Northern Technologies has been manufacturing and marketing a range of biobased and compostable flexible films, rigid injection molded materials, and engineered plastics in India since 2006, initially through a joint-venture and since 2013 through the subsidiary. Under this new agreement, NatureWorks is supporting Natur-Tec India’s sales efforts by participating in joint sales meetings with multi-national corporations, providing technical expertise and marketing support, and supplying resin in bulk for distribution by Natur-Tec India. 

Initial sales and market development emphasis are focused on flexible films for packaging such items as food and branded consumer goods, paper-based packaging where a thin film of Ingeo provides barrier properties, rigid containers for such products as yogurt, and food serviceware. Natur-Tec and NatureWorks will also be working with regulatory agencies on waste reduction demonstration projects. 

“Success in a market as diverse and complex as India requires finding the right commercial partner – a partner that knows the market and our Ingeo products, has the respect of local customers, and shares similar values to your own,” said Rich Weber, Asia-Pacific commercial director of NatureWorks. “NatureWorks has worked with Northern Technologies International for years in North America. We know and respect the management team, and see this new multifaceted collaboration with Natur-Tec India as an extremely positive commercial development.”

“I agree with Rich,” said Vineet Dalal, vice president and director of global market development for Northern Technologies International. “Natur-Tec India’s product and market knowledge in close collaboration with NatureWorks’ technical and commercial support sends a very positive message to customers that they will receive innovative products and an exemplary support infrastructure.”